Referred Link - https://www.linkedin.com/posts/business-infographics_strategic-storytelling-credit-to-eric-partaker-activity-7411375558619529216-hYFG
What’s the difference between a $10M company and a $100M company?
How they tell their story.
I’ve seen brilliant strategies fall flat.
Not because they were wrong.
Because the story didn’t land.
I’ve seen products with huge potential go nowhere.
Because no one could explain why they mattered.
I’ve seen great teams lose focus.
Because the vision sounded like buzzwords.
The companies that scale don’t just build better products.
They communicate better.
They lead with story.
Want people to:
Trust you
Follow you
Act on what you say?
Use these 6 storytelling frameworks:
1/ Simon Sinek’s Golden Circle
Start with what moves people.
→ WHY: The belief behind it all
→ HOW: Your unique approach
→ WHAT: The tangible result
Jobs didn’t return to Apple to sell computers.
He sold thinking differently. The rest followed.
2/ STARR Method
Turn wins into lessons others can run with.
→ Situation
→ Task
→ Action
→ Result
→ Reflection
Perfect for reviews, case studies, or proving ROI.
3/ SCQA Framework
Make complex ideas sound obvious.
→ Situation
→ Complication
→ Question
→ Answer
We used this at McKinsey.
Trusted by Fortune 500 CEOs.
4/ ABT (And, But, Therefore)
Persuade in 30 seconds.
→ AND: The shared context
→ BUT: The problem
→ THEREFORE: The solution
If it takes longer, you’ve lost them.
5/ 3-Act Structure
Make updates memorable.
→ Setup
→ Confrontation
→ Resolution
Turns your next all-hands into something people want to attend.
6/ Monroe’s Motivated Sequence
Move people from interest to action.
→ Attention
→ Need
→ Satisfaction
→ Visualization
→ Action
Works for pitches, keynotes, and team meetings.
When you use these frameworks:
Emails get answered.
Ideas get funded.
Teams align faster.
Because real leadership isn’t just vision.
It’s making your message impossible to ignore.
Tags:
#Leadership, #StoryTelling, #SoftSkills























